About

About HooRae! Labs

HooRae! Labs is a Canadian technology company focused on building digital products that solve real, everyday problems.

Founded by Ian Daly, HooRae! Labs brings together experience in mobile app development, digital strategy, instructional design, data, and community-focused technology.

The company was created with a simple belief: technology should feel useful, personal, and easy to understand.

Our work starts with lived experience, practical needs, and thoughtful design. Whether we are building a parenting app, a community platform, or a custom digital system, the goal is the same - create tools that people actually want to use.

Founder

Ian Daly

Ian Daly is a Wolastoq developer, strategist, and technology leader from St. Mary's First Nation in New Brunswick.

His background includes application development, mobile app development, big data and social analytics, instructional design, Indigenous workforce development, and senior technology leadership.

Through HooRae! Labs, Ian is focused on building useful, human-centered technology that supports families, communities, and organizations.

Process

How we work

  • We start with the problem, not the technology.
  • We design around real users.
  • We build practical tools that can grow.
  • We value clarity, trust, and usability.
  • We test, improve, and keep learning.